Innovation and Marketing – A candid discussion with Randy Wise, Vice President of Marketing at Group Health. 10/2/12

Drinks | Food | Discussion

We have the pleasure of having a candid discussion with Randy Wise.  Randy is the Senior Marketing Executive for GroupHealth, the leading integrated care provider in Washington providing coverage services and medical care.  Randy is no healthcare insider.  He came from outside the industry and brought entrepreneurial energy to solve some big challenges.  We all know Group Health, but do we really understand how they are using marketing to position themselves in a changing landscape?  We’ve spent a lot of time talking about consumerism and the impact of digital health but how are these large institutions going to market with these messages?  Marketing is not a “nice to have” function in a healthcare organization any longer.  It is a critical pillar of strategic planning and execution.  Failure to lead with a marketing strategy that will support “where the puck is going to be” will be disastrous.  Come listen to Randy share his experiences at GroupHealth.  

Why we hope to see you at the event:

  • Understanding a marketing strategy will give you core insight into broader strategic goals and where your company might align
  • Marketing is a new frontier in healthcare and there are a lot of entrepreneurial opportunities to support that effort
  • Marketing has taken on a new role in risk management and you want to know why
  • There is a changing of the guard in marketing departments of large health institutions which is creating opportunities for new leadership

Discussion will be lead by Russell Benaroya, CEO and co-founder of EveryMove.

Come join us for this next impacting innovateHealth event in Seattle. innovateHealth is building the most influential group of health care technology and services stakeholders in the Pacific Northwest. Our mission is to support the development of a globally recognized health services and technology cluster in the Pacific Northwest which catalyzes entrepreneurship and attracts the talent necessary to make a significant impact. We hope you can join us for a lively discussion on health care strategic marketing.

Sponsored by: Cambia Health Solutions, Ogden Murphy Wallace PLLC, point b and everymove


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